Juridical For You
Welcome to Juridical For You!

Insurance Articles


Home
:: About Us
:: Contact Us
:: Article
:: Reports
:: Links
:: Site Map

Related Links


Writing Great Website Sales Copy
By Michele Schermerhorn


Many small businesses fail because their owners don`t pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce. This is especially true on websites. Sales copy is the words you use to convince prospective customers to buy from you.

If you want plenty of ongoing, loyal visitors, and consistent income, learn to write great marketing copy for your website. Think of your website. Ask yourself these questions:

-?What does my Web site say about me? Is it formal or informal? Is it friendly or fact-oriented? Is it professional or amateurish??

-?Do my words take readers by the collar and convince them to read more? Do my words inspire my readers to take action??

-?Will prospects learn what they need to know in order to arrive at an informed decision to buy on my website? Is my copy written about their concerns and the benefits of my product to them??

-?Will they be eager to contact me? Is there a time-based incentive (like a limited time offer) to convince them to do something NOW??

Here are things to consider when composing your sales copy for your website:

Use headlines. These headlines should be so powerful and convincing they force your client to read further. Don?t start with "Welcome to my site. My bio is... or "click here" to subscribe to my ezine?? Blah, blah, blah. Boring!

Describe benefits your potential customer can see, hear, or feel if they use your product. Make certain they know you understand their issues and how your product addresses those issues. Write every bit of sales copy from the buyer?s perspective. If you are providing a solution to a problem they have, you will make a sale.

Model your website after other successful sites. If you know something works for your competitor or other successful businessperson, why re-invent the wheel? Visit other websites and critically observe what they do well and what they do poorly. Then, compare these analyses to your own website and make changes.

Avoid looking like a company brochure. Your site shouldn`t just be a virtual brochure of your products and qualifications. Ask a few questions from your reader`s point of view that lead them to your product or service as the answer. The cold, hard truth is people don`t care about you; they want solutions for their challenges. Write your sales copy that way.

Use testimonials. People don?t know you from Adam or any scam site on the Internet. You must convince them you are who you say you are. Use happy customer?s statements about your service or product. This will go a long way toward convincing prospects you can be trusted.

Provide quality content. Give people more than a sales pitch. Provide them with other resources, like articles, to inform and entertain them regarding your product. Provide links to relevant product reviews or survey results so they have all the facts to make an informed decision.

Make it easy for your website`s visitors to buy. Many people like the luxury of using a credit card online. Make certain you offer that option. There are many credit card processing options, like Paypal, that do not require a merchant account. On the other hand, some people hate to buy online. They fear for the security of their credit card information. Give them several options, including an order form they can print and mail or fax to you.

Realize the power of the written word. If your website has been up more than a few months without sales, consider reconstructing it. Have a clear picture of your prospective customer in mind. Make certain your sales copy addresses their problems, concerns, and values.

Once you understand your audience, list at least ten benefits provided by your product or service. What are the best five benefits? Then, create a variety of headlines that have marketing and sales in mind. The headlines can be in the form of a question, a command, or a shocking statement, but they should all be full of specific benefits.

People buy for their reasons not yours. Make certain you give them compelling reasons to buy from you.

For more information, news and articles see:

No Win No Fee Injury Claim - No Win No Fee Injury Claim
...n`t your fault and had to take time of work as a direct result. You might be lucky if you have an employer that is prepared to pay you sick pay during your recovery programme. What happens if you hav...
Visit No Win No Fee Injury Claim...

Work Accident Compensation - Work Accident Compensation
...firm of solicitors that specialises in work accident compensation. He tells me that work accident compensation is an incredibly busy area to work in and I am sure that he is right. As you know, ther...
Visit Work Accident Compensation...

Dock Levellers - Dock Levellers
...at you can place your vehicles near for loading and unloading your various goods. Our levellers are extremely strong and durable, and are made to handle your vehicle with ease. You are given easy oper...
Visit Dock Levellers...

Mis-sold Ppi - Mis-sold Ppi
...remember going to my bank in the late 1990s to enquire about a loan for a new car. I`d fell in love with this slinky, silver sports car and being a single male at the time, with plenty of disposable ...
Visit Mis-sold Ppi...

Car Gap Insurance - Car Gap Insurance
...surance until recently. I suppose unless you buy a car on finance you might not know about such policies. As I understand it the car gap insurance covers you in the event of a car being stolen and n...
Visit Car Gap Insurance...

Hgv Courier Insurance - Hgv Courier Insurance
...urier Insuranceis a very different type of insurance that you would normally purchase for a delivery business. So there are now insurers who specialise specifically in more complex insurance policys, ...
Visit Hgv Courier Insurance...

Courier Insurance - Courier Insurance
...ant. Losing such document or parcels can mean huge losses for some people. Therefore,Courier Insurance has become an important consideration for any one using mailing services. It is not uncommon for ...
Visit Courier Insurance...

Loading Bay Equipment - Loading Bay Equipment
...lients. With this equipment, you are able to load and unload all your merchandise with great ease and efficiency. We provide high quality equipment which is cost effective as well. We implement all po...
Visit Loading Bay Equipment...

Jet Ski Insurance - Jet Ski Insurance
...h us for some time now in the UK and there are many makes and models that frequent numerous Jet Ski Insurance water centres. Taking to the wet stuff on your powerful jet ski will be an exhilarating e...
Visit Jet Ski Insurance...

Ppi Claims - Ppi Claims
... your loan. The representative from the bank seemed to bamboozle you with facts and figures and to be honest; you didn`t quite understand what was going on. You just wanted the loan because you need...
Visit Ppi Claims...

Gap Insurance - Gap Insurance
...what gap insurance is? I know that I had never heard about this type of insurance before until it was brought to my attention recently. The gap insurance covers the deprecation on a car in the event...
Visit Gap Insurance...

Marina Insurance - Marina Insurance
...ell have been given a number of different policy wordings from a variety of companies, this is a guide is to help you decide what sort of policy would suit you more and give you the exact cover you ne...
Visit Marina Insurance...


Click For More Detailed Information on:

Home  |  About Us  |  Contact Us  |  Articles  |  Special Reports  |  Links  |  Site Map

Copyright © 2003-2010. All Rights Reserved.


Valid CSS!