Juridical For You
Home  |  About  |  Articles  |  Reports  |  Links  |  Site Map    
Welcome to Juridical For You!
Insurance Articles
•
•
•
•

Home
:: About Us
:: Contact Us
:: Article
:: Reports
:: Links
:: Site Map

Related Links


Five Common Marketing Mistakes of Expert Consultants
By Meredith Hamilton


1. Following general consumer-oriented marketing practices. When marketing your services to the legal community, you cannot promise results ("I`ll help your side win") which is the entire foundation of general marketing!

2. Inconsistency in marketing materials. Your stationery, business card, brochure, website, etc. should be identical in style, format and wording. This establishes familiarity with your potential clients and promotes a professional image.

3. Not marketing at all. Marketing does not have to mean sacrificing your integrity or feeling like a used-car salesman. Marketing is simply communicating your qualifications and availability to your target prospects. Practiced according to the standards appropriate in the legal community, it can be a very dignified and effective tool.

4. Failing to communicate on a consistent database with former clients and prospects. You should be building a database of attorneys you have worked with, have received inquiries from, have met at networking events or know handle cases in your area of expertise. This list should be contacted regularly, at least four times a year, to build your image and keep you in the forefront.

5. Setting rates too low. If a prospect has never balked at your rates, they are too low. You earned your expertise - charge for it. Attorneys rarely choose an expert based on fees and value is often perceived to be greater when you charge a higher rate.

For more information, news and articles see:

Work Accident Compensation - Work Accident Compensation
...itors that specialises in work accident compensation. He tells me that work accident compensation is an incredibly busy area to work in and I am sure that he is right. As you know, there are countle...
Visit Work Accident Compensation...

Courier Insurance - Courier Insurance
...sing such document or parcels can mean huge losses for some people. Therefore,Courier Insurance has become an important consideration for any one using mailing services. It is not uncommon for people ...
Visit Courier Insurance...

No Win No Fee Injury Claim - No Win No Fee Injury Claim
...t wasn`t your fault and had to take time of work as a direct result. You might be lucky if you have an employer that is prepared to pay you sick pay during your recovery programme. What happens if yo...
Visit No Win No Fee Injury Claim...

Hgv Courier Insurance - Hgv Courier Insurance
...u would normally purchase for a delivery business. So there are now insurers who specialise specifically in more complex insurance policys, they are experts in business insurance; therefore they will ...
Visit Hgv Courier Insurance...

Dock Levellers - Dock Levellers
...ading your various goods. Our levellers are extremely strong and durable, and are made to handle your vehicle with ease. You are given easy operational control and flexibility, and you are able to pla...
Visit Dock Levellers...

Jet Ski Insurance - Jet Ski Insurance
...kes and models that frequent numerous Jet Ski Insurance water centres. Taking to the wet stuff on your powerful jet ski will be an exhilarating experience and you`ll Jet Ski Insurance want to be subj...
Visit Jet Ski Insurance...

Loading Bay Equipment - Loading Bay Equipment
...ment, you are able to load and unload all your merchandise with great ease and efficiency. We provide high quality equipment which is cost effective as well. We implement all possible safety standards...
Visit Loading Bay Equipment...

Marina Insurance - Marina Insurance
... you may well have been given a number of different policy wordings from a variety of companies, this is a guide is to help you decide what sort of policy would suit you more and give you the exact co...
Visit Marina Insurance...

Car Gap Insurance - Car Gap Insurance
...tly. I suppose unless you buy a car on finance you might not know about such policies. As I understand it the car gap insurance covers you in the event of a car being stolen and never recovered or o...
Visit Car Gap Insurance...

Gap Insurance - Gap Insurance
...ple know what gap insurance is? I know that I had never heard about this type of insurance before until it was brought to my attention recently. The gap insurance covers the deprecation on a car in ...
Visit Gap Insurance...

Ppi Claims - Ppi Claims
... pressured into taking out payment protection insurance on your loan. The representative from the bank seemed to bamboozle you with facts and figures and to be honest; you didn`t quite understand wha...
Visit Ppi Claims...

Mis-sold Ppi - Mis-sold Ppi
...emember going to my bank in the late 1990s to enquire about a loan for a new car. I`d fell in love with this slinky, silver sports car and being a single male at the time, with plenty of disposable i...
Visit Mis-sold Ppi...
Click For More Detailed Information on:
Home  |  About Us  |  Contact Us  |  Articles  |  Special Reports  |  Links  |  Site Map
Copyright © 2003-2010. All Rights Reserved.


Valid CSS!